Help, I'm in a nutshell.
I'm Chris, a designer by day who works in innovation & digital engagement with an entrepreneurial spirit, having founded several companies and built more products than you can shake a stick at.
I started with Afterswap, a community-sharing platform designed to reduce commercial waste in SE London high streets which was sold to Love Food Hate Waste. Or Caveman Games which let me capitalise on the stay-at-home nature of the pandemic with games like Pandemic, Planet Apocalypse and Bad People.
My latest is utilising AI to help home buyers streamline home surveys with a handy 'know your home' function to assist solicitors, estate agents and vendors with a smoother sale.
↘ Experiences
TBWA\WH
Associate Head of Digital Engagement & Innovation
2023 - Present
Getting the right message to the right person effectively. As a key cross-functional account lead in design and innovation, I collaborate cross-agency, and with clients to strengthen connections with their stories and customers. Drawing from IDEO’s rapid-prototyping methodology, I prioritise early proof of concept testing and leverage user data to inform decisions.
I’ve been instrumental in shifting our business toward a data-driven, research-based approach, emphasising vigorous user testing for actionable insights. Through service design principles, I’ve streamlined internal workflows to ensure projects are collboratively cohesive and not isolated digital efforts.
Recognised as a generalist, I excel at engaging the right people at the right time, driving efficient workflows, and ensuring exceptional outcomes.
TBWA\WH
Design Manager
2021 – 2023
As a manager of a team of designers, I manage the workflow and development to ensure growth and clear direction for both designers and the studio as an entity.
I work as a senior creative UX designer to help steer project deliverables and work with XFT’s to ensure we manage a talent-to-task system within the studio output.
I guided designers personal and professional growth, ensuring alignment with their career aspirations. Using OHG’s Culture Amp platform, I focus on personal development, business needs, and education to equip them for future steps. This approach invests in top talent, empowers career progression, and encourages continuous learning, including presentation and public speaking skills.
Leading design efforts across brands like Pfizer, Merck, Vertex, Galderma, Philips, and AZ, I oversee everything from campaign launches to digital products. My expertise in CX design emphasises an omnichannel approach, leveraging data-driven insights to enhance processes.
Caveman Games
Owner
2020 – 2022
During the global pandemic I wanted to capitalise on the stay-at-home and fast delivery environment by setting up an e-commerce store for board, card and tabletop games such as: Pandemic, Planet Apocalypse and Bad People.
I set up the store and marketed product online via Google Ads and FB/Insta social campaigns collecting data on my audience which I was able to take and refine the product selection into a core buyer base mostly in the UK but in high-gaming markets like Germany and Sweden.
AELTC (Wimbledon)
Senior Integrated Design
2016 – 2021
Part of a small team compromising of a senior integrated designer, studio manager and creative director, I worked across all creative aspects for The Championships. This included campaign ideation and execution as well as fulfilling year-round requirements for the AELTC club in general, including the museum, tours, and local community outreach.
Highlights include working alongside McCann for yearly TV advert, designing the label and marketing collateral for a one-off jar of Wimbledon strawberry jam, a new in-house magazine focusing on the club, rebranding the Wimbledon museum and social strategies.
Factory Media
Graphic & Motion Designer
2014 – 2016
I worked within a team that worked in partnerships within action sports with brands focusing on campaigns like Nike SB, Fjalraven, Adidas and Red Bull. I worked with an art director on visualising a campaign brand, shooting promotional material, as well as creating websites, marketing collateral and social campaigns. My core roles were logo design, digital design, motion graphics and social strategy.
Highlights include creating custom shoe boxes for Nike, launching the new Microsoft 360 laptop and supporting Baysixty6 skatepark with all promotional and event production.
Groupon UK
Product/Digital Designer
2012 – 2014
I worked on the primary product of the Groupon UK website, assisting in the launch of Groupon Goods, Groupon Live and various concepts of the mobile redesign.
I also lead marketing campaigns on topical issues, shooting and producing video and promotion with giveaways to gather social traffic and drive attention to the Groupon brand.
Afterswap
Founder
2013 – 2014
Set up community-sharing app with the primary aim of reducing commercial waste in SE London. A marketplace-style forum where local shops can liaise to swap goods and services without cost to reduce waste in produce that otherwise may have gone to waste.
The app was sold to charity organisation Love Food Hate Waste in 2014.