Road Cycling UK
That years 100 hottest products for the UK's biggest road cycling magazine
That years 100 hottest products for the UK's biggest road cycling magazine
Project type
Project type
Website HUB + campaign
Website HUB + campaign
Company
Company
Road Cycling UK
Road Cycling UK
Location
Location
UK
UK
Industry
Industry
Sport
Sport
Role
Role
Digital Design
Digital Design
Tools
Tools
Adobe
Adobe
The brief
Karcher were launching their new pressure washer. We were tasked with compiling a campaign to promote the product. The product team filed a series of shoots around four sports that got muddy to highlight the power of the hose.
We filmed, did a photoshoot and then created a hub for all the content to sit. We created digital banners to drive programmatic traffic to the site using Google Ads and a social campaign that went out through the Karcher and affiliate channels.
The brief
RCUK, a popular Road Cycling magazine and website, host their top 100 products of the year. For their first year they’re launching with a photoshoot and custom build.
I worked with an art director to conceptualise campaign photography and build a site.
Project type
Website HUB + campaign
Company
Road Cycling UK
Location
UK
Industry
Sport
Role
Digital Design
Tools
Adobe
The brief
Karcher were launching their new pressure washer. We were tasked with compiling a campaign to promote the product. The product team filed a series of shoots around four sports that got muddy to highlight the power of the hose.
We filmed, did a photoshoot and then created a hub for all the content to sit. We created digital banners to drive programmatic traffic to the site using Google Ads and a social campaign that went out through the Karcher and affiliate channels.
The brief
RCUK, a popular Road Cycling magazine and website, host their top 100 products of the year. For their first year they’re launching with a photoshoot and custom build.
I worked with an art director to conceptualise campaign photography and build a site.